TIDAL WAVES PRESS
Premium studio for independent authors.
Business group
BLD MANAGEMENT
Brands, Lifestyle and Digital
Build. Launch. Drive.
Brain. Love. Data.
Driven by data and heart.
We create brands that work in the market and do some good in the world. We use technology and artificial intelligence the right way, in service of the one asset that has carried us this far: the creativity only a human mind can produce.
BLD MANAGEMENT is the company behind the brands Bruno Clozel has been building since 2008. It started in Brazil, in music and entertainment, where its brands and communities reached millions of people over more than a decade. Today it works globally, helping people, businesses and brands reach their goals with consistency, creativity and a system that actually works: from the first idea to a brand that lives in the world.
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Method
Brain. Love. Data.
Knowledge, care and evidence. Every decision we make passes through all three.
BRAIN
Twenty years of craft and the creativity only a human mind can produce. Artificial intelligence works for it, never instead of it.
LOVE
We only build what we would be proud to put our name on. Brands that do some good in the world, for the people who use them and the people who make them.
DATA
Everything the business records and nobody reads. We read it. It tells us where to go; the other two tell us why and how.
Data tells us where to go. Love tells us why. Brain is how we get there.
Portfolio
Brands
Six brands, each with its own audience, its own roadmap and its own market.
BOOKHUB
The author's website that sells the book while the author writes the next one. Design, reviews, events and checkout in one place, built by people who publish books for a living.
ESCRITIA
Nine Masters of Writing, one editor, one goal: the author's finished book. AI writing assistance built for Brazilian Portuguese, from first outline to KDP-ready manuscript.
SPLOOT
Lifestyle and community. Learning to surf, minus the boring stuff: AI tools, games, lessons and a crew that never makes the beginner feel stupid.
ACTION182
Community. Since 2003, the home of the blink-182 fandom in Brazil: 17,000 fans, 1,700 posts and, in 2026, a wiki made by fans.
MY DESK
The operating system of a creative business: clients, projects, money and an AI copilot in one screen.
How we work
Build. Launch. Drive.
Three verbs. The same three for a book, a platform or a community.
BUILD
01
We listen to the data and decide with heart.
Everything the business already records and nobody reads: we find the question hiding in it. Then one direction, chosen and defended. No template, no committee. Machines do the repetitive work at scale; people do the part that has to feel like a person made it.
LAUNCH
02
We put it in the world.
A name, a product, a site, a community: finished is not the goal, live is. We ship, we instrument, we watch the first real people use it.
DRIVE
03
We measure, adjust and keep it moving.
A brand earns its place by working, week after week. The numbers tell us what to change; the heart tells us what to keep.
One company signs, six brands play. Each one keeps its own audience, market and roadmap.
FAQ
Frequently asked questions
What is BLD MANAGEMENT?
The company behind a group of brands in publishing, software and community, all created by Bruno Clozel since 2008. Each brand has its own audience, market and roadmap. BLD is where they share a team, a method and a way of thinking.
What does BLD stand for?
Brands, Lifestyle and Digital. Brands is what we build. Lifestyle is who we build for: how people read, surf, listen, cook and live. Digital is how we build it: software, data and artificial intelligence in the hands of a creative team.
It also reads two other ways, and we use both. Build. Launch. Drive. is how we work: we build the brand, we put it in the world, we keep it moving. Brain. Love. Data. is how we decide: knowledge, care and evidence, in that order and all at once.
Which brands are part of the group?
Tidal Waves Press, a premium studio for independent authors. BookHub, websites that sell books. Escritia, AI writing assistance in Brazilian Portuguese. Sploot, a lifestyle and community brand for surf beginners. Action182, the blink-182 fan community in Brazil since 2003. And MY DESK, the operating system we built to run all of them.
Can I build a business or a brand with BLD?
Yes. That is the part of the work we like most. We take a brand from nothing to the world: name, identity, product, website, systems and launch. We work with founders who have an idea and a market, and with companies that have a market and need the idea to catch up.
Do you offer consulting?
Yes, for businesses that already run. We start with the data the business already records and nobody reads, find the question the owner keeps asking out loud, and build the smallest system that answers it: a dashboard, an automation, a sales flow on WhatsApp, a new site that captures and reports on itself.
How does the creative process work?
Four moves. We listen to the data. We decide one direction, with heart, and defend it. We build with machines and hands: artificial intelligence does the repetitive work at scale, people do the part that has to feel human. Then we put it in the world, measure and adjust. Same four for a book, a platform or a community.
How do we start?
Write to hello@bldmgmt.com. You get a reply within two business days and, if it makes sense for both sides, a thirty-minute call. After the call you receive a written proposal with scope, timeline and price. Work starts once the proposal is signed and paid.
Where do you work?
Everywhere. The group was born in Brazil and now operates from Europe, in Portuguese, English, French and Spanish. Most of the work happens online; when a project needs someone in the room, we travel.
Who is behind it?
Bruno Clozel, art director for more than twenty years, publisher, author and builder of the six brands above. He leads every project personally, with a team of people and AI agents built for the job.